200M views per month, 10K subs per day. Meet the next Mr. Beast.

What can you learn from his content machine?

What's up friends,

Today I'm sharing a deep dive on a creator I recently came across.

This is Nick Di Giovanni.

He's got 8.5M YouTube subscribers, and I'm fairly sure he'll be making >$1M/month on YouTube AdSense alone after Shorts monetization kicks in.

I've binged his content over the last 5 days or so, and aside from leaving me hungry - here's what I took from it, and what it means for you.

👉 The importance of evergreen content, and how you can use it within your brand or personal content.

👉 Why you/your brand NEEDS to be using YT Shorts.

👉 A masterclass in community building.

Let's break it all down.

Nick's videos aren't sequential.

You can watch one uploaded today, and one uploaded a year ago - and get the same value out of them.

Take a look at the titles of his uploads. Each one can (and will) last forever.

Aside from being good for views, this allows a new viewer like me to BINGE his content - as I have over the last few days.

Side note... do the titles/thumbnails look familiar?

LESSON: Make evergreen content.

Nick utilizes YouTube Shorts as good as anyone.

Shorts will be adding monetization for creators in February, which means creators like Nick can (and will) get PAID.

He averages over 5M views per Short.

Let's assume a blended $5 CPM for Nick between long-form and Shorts.

At his current clip of 230M views per month, that puts him at $1,150,000/month in ad rev alone.

230,000,000/1000 = 230,000.

230,000 x $5 = $1,150,000.

LESSON: Get on Shorts.

I've been watching Nick for maybe 5 days, and I can already recite repeated jokes he uses in his content.

Nick's cameraman, named Manny - is a character in his videos.

Every time Manny "messes up", Nick looks at the camera and says "Manny, you're fired".

Another common occurrence in his videos are quick, punchy memes at the end of funny lines.

While these may seem like small things, they happen in EVERY video.

They go a long way in building a real community.

LESSON: Incorporate small, fun items into your content, to give your audience something to expect, enjoy, and comment on.

I've gotten this far without mentioning:

Nick owns a salt brand he BEAUTIFULLY integrates into his videos, named Osmo Salt.

He's also got a cookbook on the way, available for pre-order.

He's repped by United Talent.

The guy is printing.

Anyways, that's all from me today.

Tell 3 friends to tell 3 friends about the newsletter, if you know what I'm saying:

Thanks for reading. Hope you come back.

Your friend,

Stewart The Koala.