Creator Economy 🤝 Super Bowl

Logan Paul and KSI's energy drink - Prime Energy - will be getting a commercial at the upcoming superbowl.

👉Why is this a big deal?

👉What is it going to cost?

👉Who's next?

🤔 Why's it a big deal?

Ad spots for the Super Bowl are DOMINATED by huge conglomerates.

They're the first creator brand to have their own ad spot at The Big Game.

The closest instance in recent memory is Charli D'Amelio appearing in an ad for Sabra Hummus

...but she obviously doesn't own the brand.

Okay, so what'll it cost?

💰The Money

According to Statista, the average cost of a :30 Super Bowl ad last year was $6.5M.

America must be HYDRATED.

Jokes aside, this speaks to the success of the brand to date - which is a huge accomplishment.

Cool beans, who's next?

⏭ The Next Creator(s)

My bet is on the NELK Boys and Happy Dad.

Their seltzer - Happy Dad - seems to be flourishing, and I wouldn't be surprised to see it acquired eventually.

Plus, the Super Bowl and alcohol ad spots go together like PB and J.

Bookmark this.

See ya

Anyways, that's all from me today.

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Thanks for reading. Hope you come back.

Your friend,

Stewart The Koala.