Unlock new experiences with your favorite creators

Hey friends,

Today's email is about the latest VC-backed credit card company that's partnered with an existing credit card company.

Riveting stuff, really.

No, seriously though, this one does seem different.

Meet Zurp.

They're a credit card company that just raised $5M in a Pre-Seed round.

Zurp is on a mission to help creators connect with their fans in a way that's never been done before.

Also, they help creators monetize their fans' everyday purchases.

One of their co-founders is also a god-tier Twitter shitposter.

By the end of this email, you'll know:

👉 How it works

👉 A couple of use-cases

👉 My sizzling hot predictions for how it shakes out

First though, my favourite new segment:

If this email was sponsored...

We've got 18 Stewart's Cigar Club community members right now.

At a $30 CPM for newsletter ads, we'd get a life-changing $0.54 for an ad placement.

If you guys keep reading, I'll become TikTok's newest insufferable finance guru.

Okay, onto why you're reading👇

How It Works🤔

The idea here is that fans can now financially support their favorite creators, without changing their daily spending habits.

Creators that sign up for the Zurp program get a cut (not sure what it is yet) of their fans everyday purchases.

As fans make purchases on their creator-focused credit cards, they earn points they can redeem towards experiences with the creator, only available through Zurp.

Zurp In Action🏃‍♂️

Imagine you're a creator. Or maybe you actually are.

You do alright.

Brand deal here, brand deal there.

Maybe you've got a Teespring shop going.

You sign-up for Zurp, and urge your fans to sign-up to your card.

Fans sign-up, and you now:

👉 Make a small cut of every purchase they make

👉 Get insights into how your fans spend their money, and use it for future projects

👉 Are able to offer them unique experiences and rewards that are otherwise not possible

For a creator with a deep audience, this sounds like a no-brainer.

Now, here are my predictions for how this plays out...

Sizzling Hot Predictions🌶

I think you're only going to see success with creators that actually have a connection to their audience.

There are a lot of creators, especially on TikTok, that only seem to have wide audience connections, not deep ones.

These are creators that don't have proven track records of being able to sell product.

These are creators that make every video with the sole intention of hitting the algo.

These are creators that will ultimately sizzle out, in my opinion.

Creators without an audience that knows, likes, and trusts them will get pretty much no use out of this card.

I think they're going to have a tough time getting "fans" to sign up.

That being said, creators potentially with a small following - but a deep connection with their fans - can crush it with Zurp.

And I think you'll see that happen.

See ya👋

Anyways, that's all from me today.

Tell 3 friends to tell 3 friends about the newsletter, if you know what I'm saying:

Thanks for reading. Hope you come back.

Your friend,

Stewart The Koala.